Terrabytes is a leading green IT consulting firm, dedicated to helping mid- to large-sized organizations measure and manage the environmental impact of their IT operations. Our team, including sustainability and communication professionals, looks at projects from all angles. The results are solutions that go beyond the bottom line - they increase operational efficiencies, engage and inspire employees, and help businesses minimize their environmental footprints.
 | author: Philip Kotler Kevin Lane Keller asin: 0131452584 binding: Paperback list price: $136.00 USD amazon price: $122.40 USD |
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.