Terrabytes is a leading green IT consulting firm, dedicated to helping mid- to large-sized organizations measure and manage the environmental impact of their IT operations. Our team, including sustainability and communication professionals, looks at projects from all angles. The results are solutions that go beyond the bottom line - they increase operational efficiencies, engage and inspire employees, and help businesses minimize their environmental footprints.
 | asin: 0886452031 binding: Paperback list price: $49.95 USD amazon price: $49.95 USD |
The everyday reality for policy makers is that governments have limited means at their disposal - whether in revenue, manpower, or political capital - and must therefore choose carefully which policies to pursue. "A Canadian Priorities Agenda" brings together some of the best policy minds in the country to examine and deliberate these choices.
 | author: Seth Godin asin: 1591841003 binding: Hardcover list price: $23.95 USD amazon price: $16.46 USD |
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true.
Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
 | author: Robert Pollin asin: 1844675343 binding: Paperback list price: $18.00 USD amazon price: $16.20 USD |
The highly respected text, now updated with a substantial postscript reflecting on recent conditions in the US and global economy.
The US economy faced the prospect of a serious recession even prior to the September 11 terrorist attacks. The afflictions that had deepened under both Bill Clinton and George W. Bush—wage stagnation, rising inequality, wildly inflated stock markets—sharpened further.
 | author: Geoffrey A. Moore asin: 0060517123 binding: Paperback list price: $17.95 USD amazon price: $12.21 USD |
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
 | author: Gloria Burgess asin: 0470241837 binding: Paperback list price: $16.95 USD amazon price: $11.53 USD |
In this inspirational book, Gloria Burgess uses the touching story of her father's relationship with William Faulkner as a starting point to explore a classic topic: how to bring forth the character qualities of love, wisdom, trust, faith, gratitude, creative action, vision, and integrity. Burgess declares the sacred promises of legacy living as part of a transformational process that helps us connect to our past by honoring those who came before us, living with intention in the present, and freeing our talents so we can realize our potential.
 | author: Douglas Stone Bruce Patton Sheila Heen Roger Fisher asin: 014028852X binding: Paperback list price: $15.00 USD amazon price: $9.74 USD |
Members of the Harvard Negotiation Project--which brought you the mega-bestseller Getting to YES--show you how to handle your most difficult conversations with confidence and skill.
 | author: Doug McKenzie-Mohr William Smith asin: 0865714061 binding: Paperback list price: $14.95 USD amazon price: $10.17 USD |
Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change.
 | author: Philip Kotler Kevin Lane Keller asin: 0131452584 binding: Paperback list price: $136.00 USD amazon price: $122.40 USD |
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
 | author: Toby Velte Anthony Velte Robert Elsenpeter asin: 0071599231 binding: Paperback list price: $29.99 USD amazon price: $19.79 USD |
Reduce the environmental and budgetary impact of your IT infrastructure
 | author: Robert Kegan Lisa Laskow Lahey asin: 078796378X binding: Paperback list price: $19.95 USD amazon price: $13.57 USD |
Why is the gap so great between our hopes, our intentions, even our decisions-and what we are actually able to bring about? Even when we are able to make important changes-in our own lives or the groups we lead at work-why are the changes are so frequently short-lived and we are soon back to business as usual?