Books in the Terrabytes Library

A Canadian Priorities Agenda: Policy Choices to Improve Economic and Social Well-being

cover of A Canadian Priorities Agenda: Policy Choices to Improve Economic and Social Well-beingasin: 0886452031
binding: Paperback
list price: $49.95 USD
amazon price: $49.95 USD


The everyday reality for policy makers is that governments have limited means at their disposal - whether in revenue, manpower, or political capital - and must therefore choose carefully which policies to pursue. "A Canadian Priorities Agenda" brings together some of the best policy minds in the country to examine and deliberate these choices.

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

cover of All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust Worldauthor: Seth Godin
asin: 1591841003
binding: Hardcover
list price: $23.95 USD
amazon price: $16.46 USD


Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true.

Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.

Contours of Descent: U.S. Economic Fractures and the Landscape of Global Austerity

cover of Contours of Descent: U.S. Economic Fractures and the Landscape of Global Austerityauthor: Robert Pollin
asin: 1844675343
binding: Paperback
list price: $18.00 USD
amazon price: $16.20 USD


The highly respected text, now updated with a substantial postscript reflecting on recent conditions in the US and global economy.

The US economy faced the prospect of a serious recession even prior to the September 11 terrorist attacks. The afflictions that had deepened under both Bill Clinton and George W. Bush—wage stagnation, rising inequality, wildly inflated stock markets—sharpened further.

Crossing the Chasm

cover of Crossing the Chasmauthor: Geoffrey A. Moore
asin: 0060517123
binding: Paperback
list price: $17.95 USD
amazon price: $12.21 USD


Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Dare to Wear Your Soul on the Outside: Live Your Legacy Now

cover of Dare to Wear Your Soul on the Outside: Live Your Legacy Nowauthor: Gloria Burgess
asin: 0470241837
binding: Paperback
list price: $16.95 USD
amazon price: $11.53 USD


In this inspirational book, Gloria Burgess uses the touching story of her father's relationship with William Faulkner as a starting point to explore a classic topic: how to bring forth the character qualities of love, wisdom, trust, faith, gratitude, creative action, vision, and integrity. Burgess declares the sacred promises of legacy living as part of a transformational process that helps us connect to our past by honoring those who came before us, living with intention in the present, and freeing our talents so we can realize our potential.

Difficult Conversations: How to Discuss what Matters Most

cover of Difficult Conversations: How to Discuss what Matters Mostauthor: Douglas Stone
Bruce Patton
Sheila Heen
Roger Fisher
asin: 014028852X
binding: Paperback
list price: $15.00 USD
amazon price: $9.74 USD


Members of the Harvard Negotiation Project--which brought you the mega-bestseller Getting to YES--show you how to handle your most difficult conversations with confidence and skill.

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)

cover of Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)author: Doug McKenzie-Mohr
William Smith
asin: 0865714061
binding: Paperback
list price: $14.95 USD
amazon price: $10.17 USD


Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change.

Framework for Marketing Management (3rd Edition)

cover of Framework for Marketing Management (3rd Edition)author: Philip Kotler
Kevin Lane Keller
asin: 0131452584
binding: Paperback
list price: $136.00 USD
amazon price: $122.40 USD



For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

Green IT: Reduce Your Information System's Environmental Impact While Adding to the Bottom Line

cover of Green IT: Reduce Your Information System's Environmental Impact While Adding to the Bottom Lineauthor: Toby Velte
Anthony Velte
Robert Elsenpeter
asin: 0071599231
binding: Paperback
list price: $29.99 USD
amazon price: $19.79 USD


Reduce the environmental and budgetary impact of your IT infrastructure

How the Way We Talk Can Change the Way We Work: Seven Languages for Transformation

cover of How the Way We Talk Can Change the Way We Work: Seven Languages for Transformationauthor: Robert Kegan
Lisa Laskow Lahey
asin: 078796378X
binding: Paperback
list price: $19.95 USD
amazon price: $13.57 USD


Why is the gap so great between our hopes, our intentions, even our decisions-and what we are actually able to bring about? Even when we are able to make important changes-in our own lives or the groups we lead at work-why are the changes are so frequently short-lived and we are soon back to business as usual?