In his new book The Sustainability Champion’s Guidebook: How to Transform Your Company, Bob Willard presents models and practices from the best available personal, organizational and cultural management theories. Mr. Willard masterfully distils and connects frameworks from thought leaders such as Peter M. Senge, Stephen R. Covey, Peter R. Scholtes, Bob Doppelt, Andrew Savitz, Mihaly Csikszentmihalyi, J.M. Fisher, Doug McKenzie-Mohr, John Kotter and others.
What sets this book apart from other sustainability guides is the integration of disciplines previously studied individually, such as personal leadership development, learning organizations, team formation and effectiveness, change management, cultural adaptation, social marketing, systems thinking, human happiness and, of course, triple bottom line management. This multi-disciplinary approach is exactly what those of us working in sustainability have been looking for.
Having just completed an MBA in Sustainable Business at Bainbridge Graduate Institute, I can confidently recommend this book as providing an introduction to the most pertinent theories and resources available. For anyone passionate about bringing sustainability to every corner of our society, this book offers the tools and support for personal development and change leadership. I would encourage everyone to buy a copy of the eBook available at the New Society website.
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